Video Essay: Saul Bass – The Name Behind The Titles


From West Side Story and The Seven Year Itch to Vertigo, The Man with the Golden Arm, and tons more, Bass created truly artful title sequences using artful lines, idiosyncratic fonts, and even photographic elements. In essence, he developed a style that would be remembered and emulated for decades to come.


This video showcases some of Bass’s best work and traces the lasting impact of his innovations.

Video Essay